Estee Lauder Introduces New Nutritious Rosy Prism!

The World’s First High-Performance Ritual Designed to Leave Skin Rosy, Radiant, Revitalized
Created Exclusively for Asian Skin

Revive skin’s rosy radiance with Estée Lauder’s NEW Nutritious Rosy Prism™, the world’s first high-performance ritual proven to visibly reduce and help prevent the look of yellow skintone. Inspired by new findings from Estée Lauder Scientists on the underlying causes of dull, yellow skin tone in Asian women, this advanced system re-awakens skin’s natural rosiness to reveal a translucent healthy-looking glow.

Powered by proprietary NEW Rosy Prism™ Technology featuring NEW Pink Peony Extract, as well as anti-oxidant-rich Pomegranate Nectar Infusion, this fresh, hydrating ritual penetrates deeply into skin’s inner layer, targeting the skin-yellowing effects of the environment and pollution. Designed exclusively for Asian skin, the NEW Nutritious Rosy Prism™ ritual includes Radiant Essence and Radiant Gel Emulsion. Skin blooms with a new multi-faceted radiance – fresh, translucent, perfectly rosy.

SKINCARE INSPIRED BY ASIAN WOMEN
Dedicated to delivering the best to Asian women, Estée Lauder Scientists consulted hundreds of Asian women to understand their skincare dreams. Their research confirmed that yellowish skintone is a top concern – and for those women concerned about yellowish skintone, it is more of a concern than spots or dullness. The Scientists set out to understand the biological causes of excess yellow skintone, and identified two major biological causes of excess yellow skintone:

• • Excess chromophores – such as melanin –absorb the clear radiance of blue light and leave skin with a yellow impression
  • A lack of dermal fiber (collagen) structure causes a reduced light reflection from within skin and leaves skin looking sallow

Estée Lauder Scientists also concluded that the environment is a key contributor to these conditions, causing an accumulation of assaults that can lead to visible yellowing. Additionally, Estée Lauder Scientists also discovered that yellowish skintone occurs at all ages and can contribute to the perception that a woman looks older than her real age.

PROPRIETARY & POWERFUL
Utilizing these new findings, Estée Lauder Scientists developed NEW Rosy Prism™ Technology, a powerful molecule blend featuring Pink Peony Extract that treats and helps prevent the look of yellowish skintone. This multi-action blend penetrates deeply into skin’s surface to help reduce the look of accumulated pigment that reflects a dull, yellow tone while also optimizing light reflection from within skin by helping support skin’s natural collagen. NEW Pink Peony Extract acts as an anti-irritant, helping skin resist the look of accumulated damage that can contribute to yellow tone. When skin is better able to ward off damage from environmental assaults, it can maintain radiant, glowing skin.

Additionally, harnessing the power of the pomegranate, NEW Nutritious Rosy Prism™ includes Estée Lauder’s anti-oxidant-rich Pomegranate Nectar Infusion, which is comprised of a blend of bio-converted Pomegranate and potent Super Berries and helps skin to maximize its natural self-defense to promote its equilibrium. This proprietary and highly potent elixir acts as a catalyst to help protect skin against dullness and revitalizing tired skin to look healthy and radiant.

THE BENEFITS
Powered by these two proprietary technologies, NEW Nutritious Rosy Prism™ revives skin’s natural rosiness and radiance from deep within in three ways:

• REDUCES – Helps reduce the look of excess yellow skintone caused by accumulated environmental assaults.

• NEUTRALIZES – Actively combats free radicals from environmental assaults, helping minimize damage that can lead to yellowness and dullness.

• INFUSES – Infuses skin with moisture, energy and vita-minerals to help support skin’s natural, healthy looking balance, re-awakening skin’s natural, rosy radiance.

A RADIANT RITUAL
The NEW Nutritious Rosy Prism™ collection works together to reduce and help prevent the look of dull, sallow skintone. Together, these three products reveal a multi-faceted radiance – fresh, translucent, perfectly rosy.

• Rosy Prism™ Radiant Essence – This powerful, yet lightweight essence delivers NEW Rosy Prism™ Technology as well as extra correcting ingredients to help reduce the look of yellow tone caused by environmental assaults. Additionally, Rosy Prism™ Radiant Essence visibly diminishes excess yellow tone.

• Rosy Prism™ Radiant Gel Emulsion – Infusing skin with nutrient-rich hydration, this fresh and lightweight aqua-gel texture keeps skin hydrated all day and plumps skin’s surface while also helping to strengthen skin’s moisture barrier. Breaking with a watery touch on application, Rosy Prism™ Radiant Gel Emulsion treats skin to a fresh and light sensation, leaving skin with a smooth, healthy radiance.

SIGNATURE SCENT:
Inspired by the exquisite essences of the South Pacific, this illuminating scent enlightens the senses. Sparkling Grapefruit, Chinese Orange and Black Currant blend harmoniously with the delicate fusion of Fresh Rhubarb, Asian Pear and Cherry Blossom. The subtle whispers of Lotus Flower and Pink Orchid are softened with Fruity Musk bringing a sheer finish to this natural infusion.

WHAT ASIAN WOMEN ARE SAYING

Developed specifically to meet the needs of Asian skin, NEW Nutritious Rosy Prism™ is a ritual that Asian women are already raving about:

• • After using Rosy Prism™ Radiant Essence for four weeks, 87% of women felt their skin was left more translucent, with a natural rosy radiance. Additionally, 97% of women said their skin looks more radiant instantly.
  • Rosy Prism™ Radiant Gel Emulsion left 99% of women’s skin feeling immediately hydrated while, after using for four weeks, 95% of women said their skin looked healthier, softer and smoother.

NEW Nutritious Rosy Prism™ Collection is suitable for all skin types, is Dermatologist tested, Non-Acnegenic and was specifically created for and tested on Asian skin. NEW Nutritious Rosy Prism™ Collection can be used as part of the Nutritious collection.

Available at Estée Lauder counters across the Middle East and at www.esteelauder.com on February 2015.

NUTRITIOUS ROSY PRISM™ PRODUCTS:

NEW Nutritious Rosy Prism™ Radiant Essence Suggested Retail Price: $135/ AED 495
NEW Nutritious Rosy Prism™ Radiant Gel Emulsion Suggested Retail Price: $109/ AED 400