Fashion

HSY opens doors to Flagship Ready-To-Wear Store at Gulberg Galleria in Lahore

By Batur Muhammad

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Fashionable ladies and gentlemen, after the showcase of S/S 2014 collection ‘Sher’ at 7th PFDC Sunsilk Fashion Week earlier in April and ‘Venom’ at Fashion Pakistan Week 6 in February 2014, Pakistan’s fashion Fame Monster Hassan Sheheryar Yasin continues his 20th year celebration with the launch of a brand new HSY Flagship Ready-To-Wear Store at Gulberg Galleria Lahore. A concept store/boutique, the interior has been designed by Architects Inc and constructed by AI constructions. The new HSY store includes formal, luxury prêt and prêt a porter within a price range of Rs. 5,000 to Rs. 100,000, amazing right? Further, hot off the PSFW ramp, the ‘Sher’ collection is currently available to retail at the store.

“All of us at HSY are delighted to expand our retail presence to Lahore’s most prestigious retail address, Gulberg Galleria. Indeed with this new Ready-To-Wear Store, all our prêt collections seen regularly at fashion weeks in Pakistan and globally, will be made available immediately after their runway showcases instead of only being available to order at the HSY studios – it allows our brand to become more accessible. This store furthers our vision of “Giving is the new Achieving” with the instant presence of the Sher collection showcased at the PFDC Sunsilk Fashion Week 2014 which is in homage to and in support of, women empowerment. The collection in store features indigenous embroideries fashioned by the female artisans of the village Shergarh which will now be immediately available to the general public. I am also looking forward to what we have planned ahead for 2014 with the unveiling of an exciting new television project, more cross brand synergies and building on our ethos of giving back to Pakistan through the business of fashion.” Hassan Sheheryar Yasin