Forget Hair Fall in 14 days with New Pantene’s Keratin-Repair-System

The Pantene Anti Hair Fall collection directly targets the root of the hair fall issue – which Pantene scientists discovered to be damage. What most of us don’t realize is that the majority of hairfall due to breakage happens during three critical points in our daily grooming routine: while towel drying hair after showering, while brushing our hair, or while styling. As a result, the Pantene Anti Hair Fall collection’s three step regimen with its unique Keratin-repair-system provides a complete solution against damage**, so you can forget about hair fall*** in 14 days.

With the understanding that hair fall is the biggest unmet hair health need for Asians, the scientists at Pantene have created a formula specifically to address the issue.

“Hair fall is a major concern of consumers in the region, and one that we wanted to specifically target with an advanced and effective formula. Following several years of intense research into the root cause of hair fall due to breakage, the Pantene Anti Hair Fall collection’s technologies and products have been reviewed and confirmed by the experts at the Pantene Hair Research Institute.” said Dr Steve Shiel, Pantene Scientific Communications Director, P&G Arabian Peninsula and member of the Pantene hair Research Institute.

Dr. Frauke Neuser, Principle Scientist, P&G Beauty, said: “Hair fall is a complex problem so don’t expect to solve it with one miracle product! In hair care, just as in skin care, only using a complete regimen of several products will give you the best results. The Pantene Anti Hair Fall collection consists of three tailored steps to tackle hair fall once and for all.”

The main culprit for hair fall is due to a build-up of damage over time. Damage is exacerbated by harsh local conditions; these include habits such as extensive styling, chemical and heat treatments, as well as environmental conditions such as high UV exposure, extreme temperatures and humidity. In fact, the longer the hair, the higher the risk to experience hair fall – as hair at the tips can be over 5 years old!

At the heart of what your hair experiences, its most essential asset, keratin, can be lost due to damage build-up over time, leading to hairfall due to breakage. Every hair strand consists of 90% keratin, a fibrous protein that gives strength and elasticity to the inner and outer hair structure, making it less likely to break. However, persistent exposure to harmful elements will damage the long strings of keratin; once they’re broken down into small enough strings, they become water soluble and will be washed away, leaving your hair damaged and prone to breakage.

By understanding this, Pantene scientists recognized the need to develop a powerful anti hair fall regimen with a Keratin-repair-system to provide a complete solution against damage*, so that you can forget about hair fall** in just 14 days!

Pantene’s scientists used advances in proteomics, the study of proteins, to develop the technologies used in the Pantene Anti Hair Fall collection. Their research led to the ability to prevent and reduce the first stages of damage, where keratin is lost at a molecular, ornano level; by being able to stop damage at this stage, they were able to effectively prevent and reduce hair fall due to breakage.

The conditioning levels in Pantene’s Anti Hair Fall regimen smoothen the hair fibre structure, which reduces inter-fibre hair friction leading to a reduction in tangles and a smoothening of the cuticle, allowing the hair to become silky and more aligned – thus repairing the damage caused where keratin was lost.

Through a three step regimen consisting of Pantene Anti Hair Fall Shampoo, Conditioner, Oil Replacement and Hammam, Pantene works by strengthening, repairing and protecting hair from root to tip. With every step of the regimen, hair becomes smoother, easier to comb and better protected against combing damage. With regular use, the Pantene Anti Hair Fall regimen helps to prevent hair fall***.

How does it work?

Pantene Anti Hair Fall collection uses a three step regimen to strengthen, repair and protect your hair from root to tip. It smoothes the hair shaft and forms a barrier to prevent keratin from being washed away, making it easier to comb and better protected against damage.

Step 1: Pantene Anti Hair Fall Shampoo

Cleanses deeply using Pantene’s proprietary liquid crystal technology to restore the natural protective layer of your hair, Pantene Anti Hair Fall Shampoo protects against protein loss even better than any Pantene shampoo formula before.

How to apply: Wet your hair and apply a palm-sized amount of shampoo. Lather, luxuriate in the soft, feminine scent, then wash until the water runs clear. Repeat if necessary. For best results, use the entire Anti Hair Fall collection, and apply every time you shower.

Step 2: Pantene Anti Hair Fall Conditioner

With a special formula that’s richer and more luxurious than ever before, Pantene Anti Hair Fall Conditioner uses a special blend of ingredients that makes it more similar to your hair’s natural surface to make applying it a sumptuous experience. Pantene Anti Hair Fall Conditioner moisturizes the hair shaft and detangles it, making it easier to brush through – by reducing combing friction, hair is less prone to breakage.

How to apply: Using a walnut-sized amount of conditioner, apply to your freshly shampooed hair starting from the tips and working up to your scalp. Use more conditioner if necessary for longer hair. Leave in for a few minutes to let the benefits sink deep to the core of your hair for maximum effectiveness, then rinse until the water runs clear. Pantene recommends using Anti Hair Fall Conditioner after Pantene Anti Hair Fall Shampoo, every time you shower.

For hair that needs a little extra nourishment…

Pantene Anti Hair Fall Hammam

Packed full of highly concentrated, caring polymers, Pantene Anti Hair Fall Hammam is designed to deeply nourish, moisturize and repair intensely damaged hair, to give you glorious, glossy and healthy tresses. Think of it as a spa day for your hair – a little something special that leaves you feeling on top of the world!

How to apply: Spread the appropriate amount on your hands and apply to wet hair, starting from the tips and working up to the roots. Leave on for approximately 2-3 minutes, then rinse until the water runs clears. For best results, use once or twice a week after shampoo and conditioner in the shower. Then use the Oil Replacement as a leave in after the shower for all day protection.

Step 3: Pantene Anti Hair Fall Oil Replacement
Exclusively designed to meet the hair needs of the women in the Middle East and North Africa region, this tailor-made formula is rich, creamy, and simply divine. As a leave-in treatment, Pantene’s Oil Replacement is designed to protect your hair from external aggressors all day long.

How to apply: Spread the appropriate amount on your hands and apply to wet hair, starting from the tips and working up to the roots. No need to rinse it off. Recommended for use before combing, blow-drying, sun and salt water exposure. When used together with Pantene Anti Hair Fall Shampoo and Conditioner, hair fall from breakage is significantly reduced.

When using the entire collection – Pantene Anti Hair Fall Shampoo, Conditioner, Oil Replacement and Hammam, hair fall from breakage is significantly reduced.

*Combing damage

**With regular use, hair fall due to breakage

***Virgin (new) and damaged hair

†Pantene Hair Research Institute Consensus statement